PrimeTime Athletics

Tech Stack:

Laravel backend with ReactJS frontend


PrimeTime athletics is a nationwide flag football franchise with over 30 locations and 20,000 kids who play every year. They have been utilizing 3rd party systems for generating season schedules for each location, but wanted to have a system in-house with their own brand on it and with specific function that their division needed to have.

The Opportunity:

Over the last few years, using the 3rd party system was becoming more time consuming as their franchise grew with more players. The system was outdated – and it was time to build something in-house and brand new.

The Work:

We developed a custom algorithm for tracking teams, locations, divisions, and customizations for each schedule. Also, we improved upon what they were used to with the 3rd party system by implementing dynamic schedule editing, a drag-n-drop interface, and “live preview” so that the division owners can see exactly how their schedule will be displayed without requiring constant “save and refresh” actions. Every division owner has their own login where they can generate, save, and publish multiple season schedules at the same time.

The Results:

PrimeTime Athletics has been so happy with the results, that they are coming back to D3FY to build out an entire system to help manage their franchise in 2018. The Division owners who use it says it “runs much faster than that other system” and they love the interface we built.