Lead Generation 101: A Guide

lead generation

Spam calls, pop-up ads, commercials during our favorite streaming show: They’re all pretty annoying, right? Now imagine if your business advertising and marketing was annoying customers as much as that. There’s a good chance those customers would go to the competition instead — unless you have a lead generation strategy in mind.

Consider leads as referring to anyone who shows any interest in what your business does or sells. Somehow, they found your business website and landed on it over the other competitors in your industry, and now you need to work hard to convince them it’s you they want to do business with.

Organic Is Best

The beauty of having a lead generation strategy is that it can harness organic traffic — the people who find your website without you having to pay for an ad to get them there. There are paid ads and pay-per-click (PPC) options to supplement organic efforts, but many lead generation strategies can be implemented for free.

Trusting The Process

By breaking down the lead generation process into four easy steps, it’s easy to replicate and scale as your need for leads increases.

  1. Drive visitors to your website using inbound marketing channels.
  2. Offer a call to action (CTA) to move them through the buyer’s journey.
  3. Use the CTA to redirect to a landing page with more information.
  4. Leads fill out forms and info is captured to help boost conversions.

Choosing Lead Generating Channels

There’s no limit to the number of channels available to help funnel in leads, but there are a few that stand out as the most efficient and effective.

Website content: The copy and graphics that live on your website can go a long way towards helping to educate and engage visitors. Even small details like services offered or products available can be optimized in a way that entices visitors to click through the lead generation process and pass along their information.

Social media: Let’s face it — almost every one of your customers is active on social media these days. Platforms like Instagram and Facebook are built on the idea that you’re trying to get customers to click on your content, making it a perfect fit for you to link to your website and increase the flow of organic (unpaid! free!) traffic.

Blog posts: Your customers have unique problems that you may have the solutions to, and your blog posts could be an opportunity to showcase those solutions. This is another type of website content but it can be customized and updated to help follow changing customer shopping habits and seasonal trends. 

Look At The Bigger Picture

Lead generation can’t stand alone. In fact, these strategies should be baked into your overall business marketing strategy in order to see the most return on your marketing budget investment. When you increase your visibility online, you become a relevant option and get seen. When you get seen, you generate more potential leads. When you get more leads you close more customers and your reputation and revenue increases. When you have an effective marketing funnel, it becomes easy to refine and business growth becomes effortless.

You want to run a thriving business that grows year after year and know you need a clear, professional, and compelling presence online to reach your goals. The problem is you don’t have the time to keep your business running well while figuring out web design, SEO, and content marketing.

You don’t think you have the budget to hire an agency to make your marketing problems disappear which makes you feel stuck in a DIY cycle, throwing money at a wall. We understand how frustrating it can feel to watch potential customers pass you by online because you’re “virtually” invisible. Call us today for a free consultation, and let’s generate the leads you need for your business to thrive.

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